'buy Local' Marketing Programs To Help You Find Customers

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Keep your money where your heart lives, support an economy of friends and neighbors, and build a community that thrives by thinking local first.

Small-scale, locally owned businesses create communities that are more prosperous, connected, and generally better-off across a wide range of metrics. When we buy from independent, locally owned businesses, rather than national chains, a significantly greater portion of our money is then cycled back through our local economy — to make purchases from our friends’ businesses, to aid our neighbors in need, and to support our local farms — ultimately strengthening the base of our whole community.

Customers

To get closer to their customers in 2015 and beyond, national marketers should develop thoughtful local search programs that integrate with broader marketing and branding strategies.

Residents of neighborhoods with more local businesses log 26 percent less automobile miles.

  • This means that your business has more of an opportunity to oust non-local competitors through local SEO. Local marketing leverages this, giving you tools, tactics and strategies to make it easier to convert that local traffic into sales, either online or in person.
  • Our marketing program uses existing tools and a simple process to help you communicate effectively with potential customers in our society today. We call the program “ Local Marketing Magic ”. The program defines a step-by-step process that is designed to help busy people effectively communicate (market) with people in the local community.

Locally owned businesses make more local purchases — requiring less transportation — and set up shop in town or city centers which generally means less sprawl, congestion, habitat loss, and pollution.

One-of-a-kind businesses are an integral part of the distinct character of our place. It’s what distinguishes the uniqueness of our community compared to a chain store that looks the same anywhere else.

Small businesses donate almost 2.5x more per employee to local charitable causes than large, national competitors.

Local businesses donate more per sales dollar to local nonprofits, events, and teams compared to national chains.

Up to 90 percent of net new jobs in the U.S. are created by locally owned businesses.

buy Local

Small local businesses are the largest employer nationally, and in our community, provide the most jobs to residents. Let’s encourage more start-ups!

Local businesses often hire people with a better understanding of the products they are selling and take more time to get to know their clients, customers, and patrons.

For every $100 spent at a locally owned business or restaurant, at least $58 recirculates and remains in our local economy.

'buy Local Marketing Programs To Help You Find Customers Perceive

Local businesses are owned by your friends and neighbors who live in this community, are less likely to leave, and are more invested in our community’s future — just like you.

Small businesses that select product based not on a national sales plan, but on their own interests and the needs of their local customers, guarantee a much broader range of product choices and price.

Local businesses mean a stronger tax base and better use of public services compared to nationally owned stores. This translates into better schools, transportation, and emergency response services for you and your family.

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Entrepreneurs and skilled workers are more likely to invest and settle in communities that promote their one-of-a-kind businesses and distinctive character. This also means a better use of community space.